Luxury Land Marketing
Confidential Investment Summary
Longstraw Road Land Portfolio
Ruston, Louisiana / 114.89 Acres / Three Parcels / $1,200,000
Confidential Marketing Proposal
HARRISON LILLY REALTY
LONGSTRAW ROAD LAND PORTFOLIO
Prepared exclusively for Cindy Patton and Tonna Brock. This is not a passive listing strategy. It is a full launch built around one goal: selling this land for what it is worth, to the right buyer, on your timeline.
Your Platform
Harrison Lilly Realty
Louisiana's Number One Real Estate Platform
ABOUT THIS PORTFOLIO
Three parcels on the Longstraw Road corridor in Ruston, Louisiana. Each one productive on its own. Significantly more valuable as a package. The largest tract covers 102 acres of wooded countryside with hardwood and pine timber standing. A second parcel offers 7.59 acres with a pond. The third brings a 2022-built residence, a 5,000 square foot commercial-grade shop, and an in-ground pool on 5.3 acres with water and power already in place.
Timber standing. Water on site. Infrastructure ready. This portfolio has multiple active exit strategies and a buyer profile that extends well beyond the local MLS audience. It requires the right reach. That is what this plan delivers.
102-Acre Timber Tract
Hardwood and pine. Open land. Room to hold, harvest, or develop. The anchor of this portfolio.
7.59 Acres with Pond
Waterfront-designated. Private. Wooded. The most accessible entry point in the package.
5.3 Acres with Shop and Home
2022 build. 5,000 sq ft shop. In-ground pool. Day-one operational capacity.
THE THREE PARCELS
Every detail of each property is laid out below. All three sit on the same corridor and can be sold individually or acquired as a unified holding.
0 Longstraw Road / 102 Acres
The anchor parcel. 102 acres of wooded countryside with hardwood and pine timber. Wide-open land with room to live, work, and build. This is a holding property with multiple active uses including timber harvest, livestock, hunting, and long-term rural development. Seller retains mineral rights. Timber rights transfer to the purchaser.
- 102 acres of woodland / hardwood and pine timber
- Livestock permitted / open land for agricultural use
- Electric available on site
- Seller retains mineral rights / surface rights convey fully
- Terms: Cash, Conventional, FHA, VA
- Price per acre: $7,000 to $8,000
0 Longstraw Road / 7.59 Acres with Pond
7.59 acres with a pond on site. Waterfront-designated, wooded, and private. Hardwood and pine timber. The most accessible entry point in this portfolio and a strong standalone investment at $10,540 per acre. Seller retains mineral rights.
- Pond on site / waterfront designation
- Hardwood and pine timber
- Livestock permitted
- Seller retains mineral rights
- Terms: Cash or Assumption
- Price per acre: $7,000 to $8,000
1593 Longstraw Road / 5.3 Acres / Shop / Residence
The infrastructure parcel. A 2022-built brick veneer residence with stained concrete floors, a 5,000 square foot shop with a 20-foot eave height and a 16x70 lean-to, an in-ground pool and pool house, all on 5.3 acres with water and power in place. This is a fully operational base for a ranch, a retreat, a rural business, or an equipment operation. Ready from day one.
- 2022-built brick veneer residence / 1 bed, 1 bath, 720 sq ft
- 5,000 sq ft shop / 20-foot eave height / 16x70 lean-to
- In-ground pool and pool house
- Stained concrete floors / storm windows / central air
- Greater Ward 1 water / power on site
- Terms: Cash only
PORTFOLIO AT A GLANCE
All three parcels share the same corridor. Each one works independently. Individual parcel values are estimated below. The portfolio is listed at $1,200,000 as a combined package.
| Parcel | Address | Acres | Key Asset | Terms |
|---|---|---|---|---|
| 01 | 0 Longstraw Road | 102 acres | Timber / Open Land | Cash / Conv / FHA / VA |
| 02 | 0 Longstraw Road | 7.59 acres | Pond / Waterfront | Cash / Assumption |
| 03 | 1593 Longstraw Road | 5.30 acres | Shop / Residence / Pool | Cash |
| Portfolio Listing Price | 114.89 acres | Timber + Water + Infrastructure | $1,200,000 | |
HOW WE MARKET LAND
Land at this price point does not sell from the MLS alone. It sells when it reaches the right buyer. That requires a system, not just a sign in the ground.
Pricing
We establish a defensible per-acre price position using current comparable land sales, timber valuations, and infrastructure replacement costs. Each parcel is priced to reflect its individual strengths rather than averaged against the others.
For the Longstraw Road portfolio, we analyze active and sold woodland, timber, and rural residential comparables across the Ruston corridor to confirm each parcel is positioned to move.
Visual Presentation
Land buyers need to see scale, access, and condition before they commit. That means more than MLS photos.
- Drone footage capturing acreage, timber density, and pond location
- Ground-level walkthrough video of the shop, residence, and pool
- Photo work that communicates the full scale of the 102-acre tract
- Visual package formatted for paid social campaigns and landing pages
Targeted Reach
Investor buyers, timber companies, rural developers, and ranch buyers are not browsing the local MLS. We put this portfolio in front of them directly.
- Paid Facebook and Instagram campaigns targeting land investors, timber buyers, and rural lifestyle buyers
- Email outreach to qualified buyer and investor databases
- Placement on land-specific platforms alongside standard MLS exposure
- Out-of-market targeting reaching buyers from Dallas, Houston, and surrounding metros
- Weekly performance review to adjust spend and targeting based on live data
Communication
You will never wonder what is happening with your listing. Every Harrison Lilly seller receives consistent, direct updates at every stage of the process.
- Running task list of completed steps and what comes next
- Regular updates on campaign performance and buyer activity
- Candid feedback from showings and investor inquiries
- Full support from contract through closing with no gaps
OUR RESULTS VS. THE MARKET
Sellers do not hire promises. They hire proof.
| Metric | Harrison Lilly | Local Average |
|---|---|---|
| Likelihood We Sell Your Property | 92.3% | Less than 80% |
| Properties Sold Per Agent Annually | 4x More | 1x |
| Speed to Sale | 59 Days Faster | Market Average |
| Average Sale-to-List Ratio | 99% | 95% |
| Net Proceeds vs. Market Average | +2.7% | Baseline |
FOUR WAYS A BUYER USES THIS LAND
The Longstraw Road portfolio is not a single-use asset. Buyers who move on it have options, and that breadth of appeal is what drives competitive offers.
Timber Harvest and Hold
Hardwood and pine timber across the 102-acre and 7.59-acre parcels generates income on a harvest schedule while the underlying land appreciates. Timber rights transfer to the purchaser on Parcel 01.
Ranch or Working Retreat
Parcel 03 is ready to operate from day one. The shop handles equipment. The pond handles livestock. The residence handles occupancy. No buildout required.
Rural Residential Development
Over 114 combined acres on an established road corridor. Subdivision potential for rural residential lots in a market with growing demand and limited land inventory near Ruston.
Long-Term Land Hold
Buy, hold, and let appreciation work. Rural land in North Louisiana has a consistent track record of steady value growth with minimal carrying costs over time.
WHY LAND LISTINGS SIT, AND HOW WE PREVENT IT
At this price point, the difference between selling and sitting is almost never the land itself. It is the strategy.
Common Reasons Land Listings Expire
- MLS-only exposure with no reach to investor buyers
- No visual content that communicates scale or access
- Weak per-acre pricing without a defensible comp position
- No outreach to timber, development, or out-of-market buyer pools
- Sellers left without updates or a clear next step
What We Do Instead
- Data-driven per-acre pricing built on real comparable land sales
- Drone and ground-level visual package built for paid campaigns
- Multi-channel paid reach targeting investors, timber buyers, and developers
- Direct outreach to qualified buyers and agent networks beyond the local market
- Dedicated support from listing through closing with no gaps
WHAT BUYERS WILL ASK, AND HOW WE ANSWER IT
Investor buyers do their due diligence. We prepare for their questions before they ask them so nothing derails a qualified deal.
Mineral Rights
Seller retains mineral rights on Parcels 01 and 02. Surface rights convey fully. This is standard practice in this market and does not affect surface use, timber harvest, or development. We frame this clearly so it does not become a sticking point in negotiations.
Access
Access on Parcels 01 and 02 is noted as see remarks. Seller will have easement prior to purchase. We document and communicate access terms clearly to every qualified buyer before a showing is scheduled so there are no surprises at the table.
Financing Terms
Parcel 01 accepts Cash, Conventional, FHA, and VA. Parcel 02 accepts Cash or Assumption. Parcel 03 is Cash only. We match buyers to parcels based on financing capacity so no deal falls apart at the contract stage.
WHAT SELLERS SAY
"Their marketing was on another level."
Communication, strategy, and execution were top-tier from day one.
Mike and Sandra T.
"We felt like our property was treated like a brand."
Photos, video, ads. Everything looked professional and intentional.
James and Courtney R.
"They protected our price during negotiations."
Strong strategy on inspections and terms. We netted what we wanted.
David and Lynn B.
OUR COMMITMENT TO CINDY AND TONNA
You have built something real on Longstraw Road. Three parcels with timber standing, water on site, and infrastructure already in place. That does not happen by accident, and it should not be handed off to just anyone.
Harrison Lilly is Louisiana's number one real estate platform. We have the data, the reach, and the system to find the buyer who sees this land for what it is worth. We will keep you informed at every step, we will negotiate to protect your number, and we will not stop until this portfolio is sold.
You deserve the best. That is exactly what we are here to deliver.
READY TO MOVE FORWARD?
The Longstraw Road portfolio deserves a strategy as intentional as the land itself. Let us sit down, walk through the properties, and build a plan that gets you to the closing table at the number you deserve.