Marketing 242 Rhett Road, Calhoun
Confidential Marketing Proposal
Harrison Lilly Realty
Luxury Marketing Plan
242 Rhett Road · Calhoun, LA 71225 · $988,500
This is not a passive listing strategy. It is a full launch built around one goal: selling your home for what it is worth, to the right buyer, on your timeline.
About This Property
242 Rhett Road, Calhoun
A 2024-built custom estate on 10 private acres in Calhoun, Louisiana. At 4,157 square feet, this 4-bedroom, 3.5-bath home was designed and built to impress from the moment you walk in. Open-concept layout, soaring ceilings, high-end finishes, and a seamless flow from the gourmet kitchen through the living and dining areas make this one of the most thoughtfully built homes to come to market in this price range. The primary suite delivers a spa-like bath with soaking tub, walk-in shower, and walk-in closet. A bonus media room adds flexibility. Outside, a covered patio with a second fireplace and a fully equipped outdoor kitchen set the standard for entertaining. A 30x50 shop with full utilities and an attached 3-car garage make this a property built for the buyer who wants everything in one place.
Property Features
Everything the right buyer is looking for
Interior
- Open-concept design with seamless flow throughout
- Gourmet kitchen / gas range, double oven, dishwasher, microwave
- Butler pantry and wet bar
- Bonus media room
- Primary suite with soaking tub, walk-in shower, walk-in closet
- Ceramic tile flooring / stained concrete throughout
- Gas log fireplace in living room
- Storm windows / central air / electric
Exterior and Land
- 10 acres of wooded countryside / private and quiet
- Brick veneer / traditional style / professional landscaping
- Covered patio with second gas log fireplace
- Fully equipped outdoor kitchen
- 30x50 shop with full utilities
- Attached 3-car garage
- Greater Ouachita water / propane / septic
- Slab foundation / architectural shingle roof / gutters
How We Sell Homes
A system built on four pillars
Our agents sell 4 times more homes per year than the average competitor. That is not luck. It is a repeatable system that works from day one.
- Full photo shoot covering interior, exterior, and acreage
- Drone footage capturing the 10-acre setting and shop footprint
- Cinematic walkthrough video showcasing flow and outdoor living
- Visual narrative built around country luxury, not just square footage
- Targeted Facebook and Instagram campaigns reaching move-up and acreage buyers
- Paid retargeting for buyers who engage with the listing
- Email campaigns to qualified agents and buyer databases
- Premium placement on Zillow, Realtor.com, and major platforms
- Weekly performance review and targeting adjustments
- Running task list of completed steps and what comes next
- Regular updates on how your property is being marketed
- Real-time feedback from showings and buyer activity
- Full support from contract through closing
Performance
Our results vs. the market
Sellers do not hire promises. They hire proof.
| Metric | Harrison Lilly | Local Average |
|---|---|---|
| Likelihood We Sell Your Home | 92.3% | Less than 80% |
| Homes Sold Per Agent Annually | 4x More | 1x |
| Speed to Sale | 59 Days Faster | Market Average |
| Average Sale-to-List Ratio | 99% | 95% |
| Net Proceeds vs. Market Average | +2.7% | Baseline |
What Sellers Say
Straight from the people we have worked with
Why Homes Sit
The difference between selling and sitting is strategy
Common reasons listings expire
- Mispriced without a defensible market position
- Weak photography that undersells the property
- MLS-only exposure with no paid reach
- Failing to reach move-up, acreage, and relocation buyers
- No communication system and sellers left guessing
What we do instead
- Data-driven pricing built on real comps
- Professional photo and drone coverage of the full property
- Multi-channel paid campaigns with weekly review
- Direct outreach to qualified buyers and agent networks
- Clear, consistent communication from launch through closing